CIBE Staff

Liu Baocheng    Director

Liu Baocheng earned his MBA and MSc. in International Business from Seton Hall University (USA), bachelor’s degree in International Trade and PhD in Law from the University of International Business and Economics (UIBE, China). He was the founder and dean of the Sino-US School of International Management and Sino-French School of International Management after serving as the executive associate dean for the International School of Excellence at UIBE. He served as adjunct professor at Seton Hall University, Montclair State University and University of Maryland. His area of research and teaching covers a variety of disciplines including marketing, business ethics, cross-cultural communication and business law. He currently serves as the director for the Center for International Business Ethics, and associate dean for China Institute of Open Economy at UIBE. Dr. Liu received the national teaching excellence award in 2007 from the Ministry of Education for his International Marketing course. Dr. Liu is published extensively in the area of international business including 10 books and dozens of papers in marketing and business management, business ethics, and law. Besides teaching and research, he served as a manager for the London Export Corporation, Union Merchant Overseas Corporation and Cathay Trading Ltd. He is now the president and CEO of Unigene Biotechnology Inc., Chief Representative of Herborium Inc., and Chairman of Novark Consulting. His hands-on business experience covers international trade, joint venture management, marketing research and legal service.

Ron Anton     Strategic Consultant

Dr. Ron Anton, S.J. is the senior advisor of the Center for International Business Ethics and the International Director of The Beijing Center (TBC.) Dr. Anton holds a doctorate from the Kellogg Graduate School of Management at Northwestern University, where he taught prior to going to Loyola. He also studied at other top US universities (including Johns Hopkins and Harvard) and holds Masters Degrees in Public Relations, Counseling, Philosophy, Divinity, Social Ethics, and Organizational Behavior.
 

Dr. Anton was the former Dean of the Sellinger School of Business and former Director of International Relations at Loyola College in Maryland. While Dean of the Business School, he initiated several international projects, including starting an MBA program in Santiago, Chile. Prior to that, Dr. Anton founded and directed a study abroad program in Bangkok, Thailand. He has consulted in Indonesia, taught management to the government-in-exile in Cambodia, and worked with leprosy patients in India. 

Yang Hengda    Academic Consultant

Yang Hengda is a board member of the Center for International Business Ethics. In 1982 Professor Hengda received his M.A in Beijing, China from Renmin University. From 1985 to 1987, he studied comparative literature and German at University Bonn and from August 1992 to 1993 was a visiting professor at Towson University in the United States.   

A faculty member of Renmin University of China since July 1982, he is currently a Professor of Comparative Literature and the director of the teaching section of comparative literature. Prof. Yang is currently the Director of the Institute of Overseas Chinese Culture, Senior Academic Advisor for The Beijing Center of Chinese Studies, a member of the Chinese Writers' Association, Vice Chairman of Beijing Comparative Literature Association, and Director of China Comparative Literature Association. He is fluent in four languages: Chinese, German, English and French. 

Kirk O. Hanson    Honorary Chairman

Kirk O. Hanson is an Honorary Chairman of CIBE and is the executive director of the Markkula Center for Applied Ethics at Santa Clara University. He also is a University Professor of Organizations and Society. In 2001, he took early retirement from Stanford University where he taught business ethics in the Graduate School of Business for 23 years.

As executive director, Dr. Hanson coordinates the work of 15 Markkula Center staff and 50 affiliated faculty. The Markkula Center is one of the most active ethics centers in the United States, working in the fields of business, biotechnology and health care, K-12 education, public policy,government, and emerging issues in ethics.It's affiliated faculty scholars work on all aspects of applied ethics.

At Stanford from 1978 through 2001, Professor Hanson was senior lecturer in business administration and national leader in the study of business ethics and business responsibility. He was also faculty director of the Stanford Sloan Program, Stanford's master's program for mid-career executives. He taught in Stanford's MBA and Executive Programs for 23 years.

Dr. Hansen writes on managing the ethical and public behavior of corporations. His current research interests are social auditing and the design of corporate values programs. He was the founding president of The Business Enterprise Trust, a national organization crated by leaders in business, labor, media, and academia to promote exemplary behavior in business. Dr. Hanson was the first chairman of the Santa Clara County Political Ethics Commission and has written a weekly column for San Jose Mercury News. He has served on the boards of the Social Venture Networks, Students for Responsible Business, and American Leadership Forum Silicon Valley. He served on the Advisory Board of the Markkula Center for Applied Ethics from 1995 until his appointment to head the Center. He has twice chaired Stanford's Committee on Investment Responsibility, which advises the Stanford Board of Trustees on social investment issues.

Professor Hanson is a graduate of Stanford University and the Stanford Graduate School of Business. He has held graduate fellowships and research appointments at the Yale Divinity School and the Harvard Business School.

Prof. Feng Naixiang    Senior Research Fellow

Prof. Feng Naixiang has been teaching in the School of International Studies at the University of International Business and Economics (UIBE) since 1990. He is now associate professor of business English at the school of International Studies at UIBE. Prof. Feng started to teach Business ethics at UIBE in 2001, he is the one of first professors to teach the course in English at universities in China. The course has been taught to both undergraduate and graduate at UIBE as well as to foreign students.

Currently he is teaching two courses at the TBC (The Beijing Center for Chinese Studies).He has given lectures to students from Reims Management School, France, and Loyola University, USA, Tec de Monterrey and University de Monterrey, Mexico. He has taught in such institutions as TBEA, China Huanqiu Chemical Engineering Corporation, China-USA Business University and Train-Asia Consulting Company.

Prof. Feng is also an honorary professor of the Honest Human Resource Training Center at the Beijing University. Prof. Feng got his Bachelor of Arts from the Shandong Teachers’ University in 1988. He got his Master of Arts at the Tsinghua University where he majored in English language teaching in 1988-1989. In 1998 - 2000, he studied at the University of Saint Thomas in Minnesota, USA., as an exchange scholar, where he got Master of International Management degree.

Besides teaching, Prof. Feng also published several books and articles in business and finance. His translation work “Oligarch” won the nomination of the “ First Media Prize for Chinese Books” in 2004.
Prof. Feng’s area of research and teaching is cross-culture management and international business ethics.

Hou Shengtian  PhD. , Associate Professor

Hou Shengtian is a senior researcher and academic consultant at CIBE. Dr. Hou is Associate Professor at the School of Management, Beijing University of Chinese Medicine (BUCM). He earned his MBA in marketing from City University (USA). Upon graduation as a postgraduate student from Tsinghua University in 1987, he was invited to join the teaching staff and went to study in University of Jyvaskyla in 1992. Dr. Hou enjoys more than 20 years of experience lecturing and consulting in strategic management, medical service marketing, marketing research and small business management in BUCM, Western International University (USA), Tsinghua University and several distinguished training organizations. Dr. Hou’s research covers the topics of sustainable competence, strategic marketing, comparative management studies and history of management theories. Dr. Hou is published extensively in the area of marketing and strategic management, especially in the healthcare area. Some of his popular books include Green Ocean Strategy----Obtaining sustainable competitive advantage, Marching in the Green Ocean, Success Stories of Companies of Longevity, Health Food Marketing Management, Marketing & and Managing OTC Products, Pharmacy Marketing Management, Medical Marketing Management, Medical Service Marketing, Healthcare Advertising, and Healthcare Marketing Research. Dr. Hou is also Chief Editor of “The National Management Textbook Series for Medical and Pharmaceutical Universities.” Dr. Hou has been involved in dozens of research and consulting projects during the past twenty years. His hands-on business and consulting experience covers market entry /joint venture strategies, custom marketing research with quantitative and qualitative approaches, investment feasibility studies and marketing strategy formulation of capital goods and consumer goods.

Liu Gangfang   Senior Research Fellow

Liu Gangfang. associate professor in Law School, University of International Business and Economics(UIBE),  Beijing, China. I received my bachelor's degree from Zhongnan University Of Economics & Law in 1984 and my juris doctor degree from School of Law UIBE in 2006. From August 2000 to January 2001,I study in law school, University of Wisconsin U.S as a visiting scholar.

I also served as an associate chief Editor of Journal of International Business Ethics and an Academic Committee Member in Centre of International Business Ethics. In the law school, UIBE, I taught British intellectual property law and Chinese IP, and international commercial law, corporate social responsibility etc..

Ye Chengang      Director of Academic Committee

Ye Chengang, Jichun, Hubei Province, Doctor of Management, Post-doctor of Business Management, professor of Accounting, and PhD supervisor. He serves as the director of Academic Committee of the Center for International Business Ethics, UIBE and director of Institute of Modern Accounting and Auditing. He also serves concurrently as the director of the Accounting Society of China (ASC) and China Association of Chief Financial Officers (CACFO). He was the senior visiting scholar of National Accounting Institute, visiting scholar of Hong Kong University and University of Birmingham, director of Hubei Changjiang Accounting Services Co. Ltd, director of accountant, Certified Tax Accountant, Certified Public Accountant and Certified Public Valuer. He has published more than 40 monographs and translation series, and was the Editor in Chief of series, reference books and text books. Prof. Ye held or participated in 12 research projects of National, Provincial and ministerial level, and National professional associations such as research projects of National Natural Science Foundation. He has published more than 160 essays in Economic Daily, Management Science, Accounting Research, Auditing Research, Nankai Management Review, Economy Review, China Certified Public Accountant and USA-China Business Review, etc. Many achievements have been awarded by provincial, ministerial and national professional associations.

Tian Yike   Senior Research Fellow

Tian Yike, formerly named Tian Hui, Nanpi, Hebei Province. Calligrapher, Chinese traditional culture (Guoxue) researcher. He had been teaching at Hebei Botou Normal School from 1992 till 1998.  Then, he started business in 1998, involved in engineering, commerce, culture and other fields. Over these years, he has dedicated to marketing, management, economic, ethics, particularly has a unique acquaintance and practical experience in the combination of Chinese traditional culture and modern business management. He has given lectures on "The Analects of Confucius in the communication arts on the international economic enlightenment ethics" "Disciple of the Regulation and Execution" "Disciple of Ethics Regulation from Ethic perspective in the Contemporary Economic Activity" and other seminars in many universities, enterprises, government departments. From June 2009, he entered into Center for International Business Ethics as a Senior Research Fellow.

Gao Huan    Office & Project Director

Currently she works as the Program Director of CIBE's MSD Program. She also works with the development and coordination of CIBE's training seminars.

Geng Dongmei

LIU Pinrui    Future City project manager

LIU Pinrui Graduated from University of Paris Dauphine in France in 2009, major in Sustainable Development Management. She has her own opinions about the problems about sustainable development of the future city, gender issues, sustainable development of the future city, climate change and CSR.

Xu Chang Jian    IT Director

Xu Changjian graduated from the Sias International School of Zhengzhou University and received a bachelors degree in Computer Science in 2002. He has worked as a technician for many academic agencies like Zhuo Yue (the International school of UIBE Sino- French School of UIBE (IFCM and Beijing Oriental University. Mr. Xu has good experience in website design and IT support work. He also has strong knowledge of the software and hardware issues of computer systems.

In the fall of 2007, Xu Changjian joined CIBE and is responsible for the technical work of CIBE. He is quite committed to business ethics and very much enjoys the academic atmosphere of CIBE.

Kang Zhaoming     Logistics Manager

Before joining CIBE, he worked in the logistics of Beijing Sports University and TBC (The Beijing Centre for Chinese Study) of UIBE since 1989. Currently he is responsible for all logistical aspects of CIBE.

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