The lecture on “Corporate Social Responsibility: Business Sense” given by Dr. Dirk-Jan Koch, Special Envoy Natural Resources of the Netherlands Government, was successfully held
Dr. Dirk-Jan Koch, Special Envoy Natural Resources of the Netherlands Government, gave a lecture on “Corporate Social Responsibility: Business Sense” to MBA students, University of International Business and Economics (UIBE) on December 1st, 2015. This lecture was organized by Center for International Business Ethics (CIBE) and MBA Center, UIBE. This event was emceed by Professor Liu Baocheng, director of CIBE.
Dr. Koch is a diplomat, writer, and scientist and highly committed to a world in which natural resources are used in a sustainable way. Dr. Koch focuses on long-term and durable security of supply of metals and minerals. He also looks at the social and environmental impacts of the extractive industry, including energy resources.
This lecture was mainly talking about these three questions: why it is important to take up corporate social responsibility; why it is easier said than done; the debates on what remains to be done by international firms.
First of all, Dr. Koch introduced three bottom line principles that companies must fulfill: the most basic economic responsibility, environmental responsibility and social responsibility. Pursuing profits is not the only goal of enterprises, but also taking planet and people effects into account when making management decisions. Then, Dr. Koch made a brief introduction about Netherlands and Special Envoy Natural Resources. He taught a lesson that corporate social responsibility (CSR) issues are everywhere through a Dutch gas case study. Dr. Koch shared two cases about SBM and Royal Dutch Shell, leading students to think about issues on corruption and pollution. He explained six reasons why CSR makes business sense. Then he made a comparative case study about CSR of Dutch and Chinese company in Congo, leading students to think more about how to take up CSR. At last, Dr. Koch compared the differences between Dutch and Chinese policies about CSR.
The lecture was warmly welcomed by MBA students and they kept an active interaction with Dr. Koch. Professor Xia Haiquan, School of Continuing Education, UIBE, gave close remarks on the lecture, and answered questions to students together with Dr. Koch. This lecture came to an end successfully in the hot discussion. |
