On August 19th, 2016, Prof. Liu Baocheng, director of CIBE gave lectures to the Sino-Malaysia Business Culture Integration Training Class, supported by the Ministry of Commerce. The members of the training class were respectively from the ZTE Corporation (Malaysia), China Guangdong Nuclear Power Group (Malaysia), Anhui Construction Engineering Group (Malaysia) and other Malaysian business fields. Having given the trainees an account of the contents, formats, essence and characteristics of the Chinese business culture through detailed introduction of theoretical knowledge and vivid case analyses, Prof. Liu Baocheng was widely acclaimed by the Malaysian trainees.
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